Campaign URL Builder

UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics identify the source, medium, and campaign name of traffic. The five standard UTM parameters are: utm_source (traffic source like google or newsletter), utm_medium (marketing medium like cpc or email), utm_campaign (campaign name), utm_term (paid search keywords), and utm_content (used to differentiate similar content or links).

While Google Analytics will track any UTM parameter present, the three most important ones are utm_source (identifies the traffic source), utm_medium (identifies the marketing medium), and utm_campaign (identifies the specific campaign). utm_term and utm_content are optional and typically used for paid search and A/B testing.

After creating your campaign URL with UTM parameters, use it in your marketing channels (email, social media, ads). In Google Analytics 4, navigate to Reports > Acquisition > Traffic Acquisition to see campaign data. You can filter by source, medium, or campaign name to analyze performance of specific campaigns.

Yes! This tool supports adding unlimited custom query parameters alongside the standard UTM parameters. Click the Add Parameter button to add key-value pairs. Custom parameters are useful for internal tracking systems, affiliate IDs, or any additional data you need in the URL.