Campaign URL Builder

Q: What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics identify the source, medium, and campaign name of traffic. The five standard UTM parameters are: utm_source (traffic source like google or newsletter), utm_medium (marketing medium like cpc or email), utm_campaign (campaign name), utm_term (paid search keywords), and utm_content (used to differentiate similar content or links).

Q: Which UTM parameters are required?

While Google Analytics will track any UTM parameter present, the three most important ones are utm_source (identifies the traffic source), utm_medium (identifies the marketing medium), and utm_campaign (identifies the specific campaign). utm_term and utm_content are optional and typically used for paid search and A/B testing.

Q: How do I track my campaigns in Google Analytics?

After creating your campaign URL with UTM parameters, use it in your marketing channels (email, social media, ads). In Google Analytics 4, navigate to Reports > Acquisition > Traffic Acquisition to see campaign data. You can filter by source, medium, or campaign name to analyze performance of specific campaigns.

Q: Can I add custom parameters beyond UTM?

Yes! This tool supports adding unlimited custom query parameters alongside the standard UTM parameters. Click the Add Parameter button to add key-value pairs. Custom parameters are useful for internal tracking systems, affiliate IDs, or any additional data you need in the URL.

Build custom campaign URLs with UTM parameters for Google Analytics tracking

Website URL *

Campaign Source * utm_source

Campaign Medium * utm_medium

Campaign Name * utm_campaign

Campaign Term utm_term

Campaign Content utm_content

Custom Parameters

Generated URL (0 chars)

What It Does

A campaign URL is your landing-page address with extra UTM parameters bolted onto the end of it. UTM (Urchin Tracking Module) tags are five named query parameters that Google Analytics and most other analytics platforms read to attribute a visit: utm_source says where the click came from (newsletter, google, facebook), utm_medium says the channel type (email, cpc, social, banner), utm_campaign names the specific push (spring_sale), while utm_term and utm_content add keyword and creative-level detail. Analytics tools group sessions by these exact values, so reporting is only as clean as your tagging. One critical rule: UTM values are case-sensitive. "Email" and "email" become two separate rows, splitting one campaign across your reports.

When to Use It

You are sending a newsletter and want every click tagged as source=newsletter, medium=email so the campaign shows up under Email in your acquisition reports instead of Direct.
You are running a paid social ad and need source=facebook, medium=cpc, campaign=launch so you can measure spend against the traffic and conversions it actually drives.
You placed a banner on a partner site and tag it with medium=banner plus a utm_content value so you can tell which creative or placement performed best.
You want to compare several campaigns side by side in GA4 Traffic Acquisition, which only works if every link uses a consistent, deliberate set of utm_campaign names.

Worked Examples

Newsletter: source=newsletter, medium=email, campaign=spring_sale

Builds https://example.com/spring?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. The three core params let GA group every newsletter click under one campaign: source tells you it came from the email list, medium classifies it as Email, and campaign ties it to the spring sale so you can measure that push in isolation.

Paid social ad: source=facebook, medium=cpc, campaign=product_launch, content=video_ad_a

Builds ...?utm_source=facebook&utm_medium=cpc&utm_campaign=product_launch&utm_content=video_ad_a. medium=cpc marks it as paid, and utm_content distinguishes this creative from variant B so you can A/B test which ad drives more conversions for the same campaign.

Partner banner: source=partnersite, medium=banner, campaign=summer_promo, content=sidebar_300x250

Builds ...?utm_source=partnersite&utm_medium=banner&utm_campaign=summer_promo&utm_content=sidebar_300x250. utm_content names the placement so two banners on the same partner can be compared, and keeping medium=banner consistent stops display traffic from being miscounted as Referral.

Features

Generate Google Analytics campaign URLs instantly

Add utm_source utm_medium utm_campaign utm_term and utm_content parameters

Add unlimited custom query parameters

Live URL preview as you type

Copy generated URL with one click

Recent campaign history saved locally

Restore previous campaigns from history

Auto-validates and formats URLs

Works entirely in your browser - no data sent to servers

How to Use

1. Enter your website URL in the first field. 2. Fill in the required UTM parameters: Source (where the traffic comes from), Medium (marketing medium), and Campaign (campaign name). 3. Optionally add Term and Content for more granular tracking. 4. Add any custom parameters using the Add Parameter button. 5. Copy the generated URL and use it in your marketing campaigns.

Common Mistakes

Inconsistent casing. UTM values are case-sensitive, so Email and email, or Newsletter and newsletter, become separate rows in Google Analytics and silently split one campaign across two lines in your reports.
Putting raw spaces in values. A space like spring sale should be encoded (spring%20sale) or, better, replaced with an underscore or hyphen (spring_sale) so the link does not break when pasted or shared.
Leaving out required parameters. Skipping utm_source, utm_medium or utm_campaign means GA cannot attribute the visit properly and the traffic often falls into Direct or (not set).
Tagging internal links. Adding UTM parameters to links between pages of your own site overwrites the original campaign that brought the visitor in, corrupting attribution. Only tag external, inbound links.

Frequently Asked Questions

What are UTM parameters?

Which UTM parameters are required?

How do I track my campaigns in Google Analytics?

Can I add custom parameters beyond UTM?

All processing happens in your browser. Your URLs and campaign data are never sent to any server.